Marketing Automation Expert Course

Step into the future of digital marketing with Inbound Academy’s Marketing Automation Expert Course. Learn to plan, build, and manage automated marketing workflows that generate leads, nurture customers, and drive business growth. Master top automation platforms like HubSpot, Zoho CRM, Intercom, and Monday.com — with live projects, tool access, and placement support to launch your career in this fast-growing domain.

• 3 Months of Live, Interactive Training
  Hands-on, instructor-led sessions covering email marketing, lead nurturing, chatbot automation, CRM integration, and campaign management.
• Access to Industry-Leading Tools
  Practical training on HubSpot, Zoho CRM, Intercom, Mailchimp, and Monday.com with real-time workflow creation and automation setup.
• Live Project Implementation
  Work on live automation campaigns and CRM workflows for real brands and businesses.
• Lead Generation & CRM Automation
  Learn to design powerful lead capture and nurturing workflows using email, SMS, WhatsApp, and chatbot marketing.
• Interview Preparation & Resume Building
  Dedicated job readiness support with mock interviews, portfolio reviews, and CV optimization.
• Placement Assistance
  Get connected with hiring partners and marketing agencies looking for marketing automation specialists.
• Certification of Completion
  Industry-accepted certification to showcase your marketing automation expertise and boost your job prospects.

• Master In-Demand Marketing Automation Skills that companies are actively hiring for.
• Learn hands-on with live tools like HubSpot, Zoho CRM, Intercom, and Monday.com.
• Work on real-time automation campaigns and CRM workflows to build a job-ready portfolio.
• Get personalized career mentorship, interview preparation, and placement assistance.
• Access to latest AI-based marketing tools and automation strategies to future-proof your digital career.

• Introduction to Marketing Automation and why it’s essential for modern businesses.
• Setting up and managing CRM tools like HubSpot & Zoho CRM.
• Creating email automation workflows, lead nurturing sequences, and customer journey mapping.
• Chatbot & WhatsApp automation for lead generation and customer support.
• Automating social media, sales pipelines, and reporting dashboards.
• Running AI-powered automation campaigns for smarter, faster results.
• Practical training on Intercom, Mailchimp, Monday.com, and other industry tools.
• Performance tracking, analytics, and optimization of marketing automation processes.

Program Curriculum

• Module 1: Introduction to Marketing Automation
  • What is Marketing Automation?
  • Importance and scope in modern business
  • Key benefits and career opportunities
• Module 2: CRM Systems & Lead Management
  • Understanding CRMs: HubSpot, Zoho CRM, Monday.com
  • Contact management & segmentation
  • Lead scoring, nurturing & sales pipeline management
  • Setting up CRM integrations with websites & landing pages
• Module 3: Email & WhatsApp Automation
  • Email marketing strategy & automation workflows
  • WhatsApp Business automation setup
  • Auto-replies, drip campaigns & follow-ups
  • Personalization tactics for higher conversions
• Module 4: Chatbot Automation
  • Introduction to chatbot marketing
  • Setting up bots for websites & social media
  • Lead qualification & customer support automation
  • Live examples with Intercom & third-party tools
• Module 5: Social Media & Ad Campaign Automation
  • Auto-scheduling and posting tools
  • Retargeting ad campaigns automation
  • Integrating lead generation ads with CRM workflows
  • AI-based ad optimization tools overview
• Module 6: AI-Powered Marketing Automation
  • AI tools for content, email, and ad automation
  • Predictive analytics & customer journey mapping
  • Workflow optimization using AI insights
• Module 7: Automation Analytics & Reporting
  • Setting up dashboards and KPIs tracking
  • Google Analytics & HubSpot reporting basics
  • Data-driven decision-making for marketing campaigns
• Module 8: Live Projects & Assignments
  • Create and manage your own automation workflows
  • Real business case studies implementation
  • Team project on multi-channel automation strategy